A CFO with Logitech and HP pedigree just chose Ventura. Nate Olmstead’s arrival at The Trade Desk is a statement about where SoCal tech is headed, and it starts this week.
When The Trade Desk announced Nate Olmstead as its next chief financial officer, effective July 9, 2026, the global advertising technology company added a finance leader built for scale. Olmstead joins from Penguin Solutions, the AI infrastructure and technology solutions company where he served as SVP and CFO. Before that he was CFO of Logitech International, and earlier spent 16 years across Hewlett Packard Company and Hewlett Packard Enterprise in senior finance leadership roles. He reports directly to CEO and co-founder Jeff Green, who praised his experience, rigor, and leadership for the company’s next phase of growth.
“The Trade Desk has built a remarkably strong and differentiated business over the past decade, and I admire the commitment to helping shape a better, more open internet. I’m excited to join the team and help support the company’s consistent growth and profitability in the future.”
Nate Olmstead, Chief Financial Officer, The Trade Desk
There is a second hero in this announcement, and the company made sure everyone knew it. Tahnil Davis, the 11-year Trade Desk veteran who stepped up as interim CFO, continues as chief accounting officer and will partner closely with Olmstead through the transition. Green publicly thanked her as a trusted steward of the company’s finances for over a decade. That is how you honor your people: name them, keep them, and build the new chapter with them inside it. It is the kind of leadership behavior we celebrate in leading with heart.
For the Southern California tech corridor, this hire is a flex. The 101 from Santa Monica to Ventura has produced one of the most important technology companies in advertising, and it just attracted a finance chief whose resume runs through some of the most respected balance sheets in global tech. Talent follows conviction, and executives of Olmstead’s caliber join companies they believe are building for decades, exactly the dynamic reshaping the SoCal talent market as world-class operators choose Southern California over the Bay.
The career lesson under the headline belongs to every aspiring CFO: Olmstead’s path ran through 16 years of deep, patient work inside HP before the chief titles arrived. Depth first, then altitude. In an era obsessed with velocity, the executives landing the biggest seats are still the ones who did the long apprenticeship inside complexity, a truth we unpack in why CFOs are the new CEOs.
The company he joins gives him a remarkable runway. The Trade Desk has spent a decade championing the open internet and building one of the most consistently admired platforms in advertising technology, all from a Ventura headquarters that proved world-class tech companies can thrive outside the traditional hubs. Pairing that foundation with a CFO who has stewarded global brands through growth at scale sets up an exciting next chapter, for the company, for its people, and for the entire coastal corridor that gets to claim it.
To Nate Olmstead: congratulations, and welcome to the 101 corridor. And to Tahnil Davis: eleven years of stewardship and a seamless interim run deserve their own headline. Consider this it.
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Sources & verification
Appointment & quotes: The Trade Desk press release (SEC Exhibit 99.1), June 1, 2026, effective July 9, 2026
Chief Talent Strategist & Editor-in-Chief | 26-year global recruiting veteran, #1 bestselling author, cancer survivor & humanitarian. Founder of Recruiter Hustle, OC/LA's no-filter media platform for talent, finance & recruiting professionals. Heart. Human. Hustle.